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Senior Thesis

For my senior thesis, I conducted extensive primary, secondary, and market research to have a thorough understanding of the cause and implications of the inaccurate fit of standardized sizes.
From my research, l developed Tapered as a solution aiming to help women seamlessly find accurately fitting clothing that they feel comfortable and confident wearing.  

Prototype              Visual Identity

What is Tapered?
Tapered is a search engine that helps middle-aged women in the United States to find brands, sizes, and styles that match their body type, measurements, style, price range, and fit preferences.

Aim 
Tapered’s goal is to help women easily find clothing they feel confident in that accurately fits their body type and brands they can rely on for a comfortable fit.

Prototype

Visual Identity

Tapered - def. gradually narrowing down at one end.

The name Tapered connects the narrowing down of a garment or object to the platform's ability to filter through information to find the brands, styles, and sizes that best fit a customer's needs. 

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    Kaitlyn                                                                                                                                                                                                                                                                       Cameron

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